We are Lick
We are building a people-powered decorating movement where everyone feels supported and inspired to transform their space with our unique pigment-rich colours and high quality products. All with consideration to your and our home; planet Earth.
We’re a business that believes in building confidence in our decorators. Seeing their bright ideas and making them happen. We do this by giving our do-er uppers access to inspiration, advice and how-to guidance from our experts and wider community. As well as making our range of (water-based, low VOC) paint, (FSC-certified) wallpaper, and eco-supplies with real people and real homes in mind.
It's why we curate a selection of pigment-rich paints with unique depth of colour and their own individual identity, and high-quality designer wallpapers. It's why we have an expert team of colour consultants on-hand to help with any decorating question, big or small. It's why we're building a supportive community of decorators to inspire each other with their projects.
Because we know that a small change in colour can have a huge impact on the way we feel.
Gone are the days of too much choice, feeling like you’re doing it alone, and messy, expensive sample pots. This is a fresh look for decorating.
Decorator success starts at home...our home. That is why we are also on a mission to be the definitive people-powered company. Building an environment where individuals thrive and collectively transform an entire category.
About the Company
The home decor brand was founded in 2019 by Lucas London and Sam Bradley - both experienced startup entrepreneurs - targeting the $1trillon global home decor market. The business has raised over $29m since inception. OMERS Ventures lead our Series A round in June 2021 with participation from existing investors Felix Capital and contributions from entrepreneurs and PE investors including Magnus Rausing, Alex Chesterman and Kathaka, the family office of Caroline Rupert of Richemont. Our sights are set on scale, this means expanding our product offering, launching new sustainability initiatives, and growing our already thriving community of home decorators across the globe. click here to add your long description. Your long description should include your programme details so people can learn more about your programme or business.
Sustainability at Lick
Reducing our environmental impact is at the forefront of what we do and how we do it ????
Supercharging a fresh look for decorating means fixing the home decor industry’s environmental footprint. This is why we've put sustainability at the top of our agenda. We’re constantly working to lower our impact on the planet, and create a better future for our kids.
We're on our way...thousands of people are using our peel and stick samples (95% less waste than sample pots) and our low VOC water-based paints (fewer harmful chemicals and a more easily biodegradable end product). Our packaging is 100% biodegradable (our biodegradable plastic bags are even water-soluble). We use sustainably farmed bamboo in all our supplies, and are moving to recycled paper in all our printed materials. We're also moving our paint tin production to the UK, and continuing our partnerships with 4ocean and One Tree Plnted (for every tin sold, we remove 18g plastic from the ocean and for every roll of wallpaper sold we plant one tree). But like a renovation project – there’s always more we can do, and we're determined to do it across everything we do.
