About NOLO:
Nolo is the first company to produce exclusively decaf and low-caf coffee blends, intended to be enjoyed any time, any place, anywhere, by anyone – even the caffeine-sensitive.
Here’s the thing: Humans have been drinking coffee for hundreds of years. And yet, despite how much our lives have changed in that time, the bean has remained the same, loaded with so much caffeine that many people can’t enjoy it – while others simply won’t risk the unpleasant rush that follows a good cup.
So at Nolo, we bring the bean back in balance. Using a gentle water process, we’re able to produce both decaffeinated blends that retain all of their rich, original flavour, as well as low caf blends that contain greatly reduced caffeine compared to a typical cup.
That’s it.
Delicious tasting coffee, with a little less caffeine.
Coffee you’ll want to drink every day – not because you need to, but because you want to.
Our vision (Why)
A world where performance comes through balance and connection; and caffeine is a choice not an addiction.
Our Mission (How)
Enabling people to perform at their best, connect with themselves and others through conscious (caffeine) choices.
Our Positioning (What)
Consciously caffeinated drinks that are designed for balanced performance.
Why Nolo Wants You to Be Caffeine-Conscious:
Dreamy Sleep: Too much caffeine might play hide and seek with your sleep.
Stay Calm: Overdoing it? You might feel a tad more jittery.
Sturdy Bones: Go easy on caffeine to keep those bones dancing.
Heart Beats: While a cup or two is alright, don't let caffeine set your heart racing.
Read more here: https://wearenolo.com/pages/caffiene-the-lowdown
Campaign:
What we would like to promote in our campaign is our starter packs.
Starter Packs
Get 50% off your first month with any subscription starter pack. Plus, enjoy a 10% Discount on every order.
Easily manage your subscription – modify, skip, or cancel anytime with no hassle.
Use Code STARTER50 at checkout.
See more about the campaign and packs here: https://wearenolo.com/collections/tester-packs
Please see our personas under documents.
