AFFILIATE COMPARE GLOSSARY

If you would like to see more terms included in the Glossary then please contact us.

Company Site ID
The Company Site ID is a unique identifier that will identify all of your comparison services that you create. The Company Site ID is chosen by Affiliate Compare once your application has been accepted.

Product Type
The product type is the type of products you want to display in your service. These can be Books, DVDs or any other product category.

Service
A service contains a product type e.g. DVDs that you may display on a certain web site, each service has it's own unique Site ID, which is your tracking ID.

Service Type
The service type selection is either Embedded or Popup.

Selecting Popup means you only have to place a search box on your site and Affiliate Compare will host your search and comparison results in a new popup window after your user has used the search box, you are not restricted to only using a searchbox though, you can create links to search queries and link directly to any product.

Embedded will mean that you need 2 template PHP pages on your site, one to display the search results on and the other to display the comparison results on. Embedded results will be placed directly into your site pages.

Both options allow you to tailor the look of your result pages and give them the look and feel of your own sites.

SiteID
A site ID is completely unique across all of Affiliate Compare, this ID identifies your service and is used yo track your sales and commissions. The ID is made up of your Company Site ID and then a hyphen '-' plus a mix of either 3 characters or numerics that you choose.

Once a site ID has been chosen it cannot be changed. You can delete the service that contains the Site ID but that will mean losing any sales commissions that were gained using that Site ID.

Affiliate (Publisher, Associate, Partner, Reseller)
An independent party, or website, that promotes the products or services of a merchant in exchange for a commission.

Affiliate Marketing Program
A type of revenue sharing program where an affiliate receives a commission for generating a lead or sale for a merchant online.

Click-through
The action a visitor makes when they are referred from one website through to another, via an advertisement or link.

Commission
The amount of income paid to an affiliate for generating a sale or lead for a merchant via the affiliate's website.

Cookie
A small file stored on a visitor's computer that records information relevant to the merchant's site.

Cost per Lead
The commission structure where the merchant pays the affiliate an agreed fee for each qualified lead (potential customer) referred to the merchant's website.

Cost per Sale
The commission structure where the merchant pays an affiliate a percentage or flat fee for a sale of a product or service to a customer referred to the merchant's site.

CPA
(Cost Per Acquisition) - An agreed payment rate for a specific action taken by a visitor to a merchant's site, such as an application or purchase.

Lead
When a visitor registers, signs up for something, fills out a form, or downloads something at a merchant's site.

Link
A form of advertising on a website, email or online newsletter, which, when clicked on, refers the visitor to a merchant's website.

Merchant (Advertiser, Retailer, E-retailer, or Online Retailer)
A website that sells a product or service, accepts payments, and fulfills orders. Merchants place ads and links to their products and services on other websites (affiliates) through a network and pay those affiliates a commission for the resulting leads or sales.

Sale
When a visitor makes a purchase from a merchant's website.

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